Before becoming a brand, Imané is a passion for colours, fabrics, sewing and embroidery inherited from my Mum, back in my childhood in France. She taught me how to design and sew accessories, how to play with colours, to enjoy every nuances, to appreciate textures and contrasts. She showed me that I can follow my dreams, believe in my ideas, be strong and independent and turn my passion into a business.
I moved to Australia 7 years ago, found love and myself, discovered what makes me feel alive. I have the conviction that business creates value. Actually that business must create value and not just economical but social value. I believe that business can create a positive impact for our society.
That's why I 've decided to turn my passion and creativity into a business to do what I believe in.
Step-by-step, from my home studio in St Kilda in Melbourne, with your trust and support, I create with intention. I'm building a place for craftsWOMANship, a place to share stories and celebrate women's talents and creativity.
It's full of joy, colours, nuances, passion and little French things.